What We Do

Video Showreel

Design and process driven solutions using technology and media in Architecture, Gadgets, Lighting, Software and Technologies targeting:
  • Smart Retail
  • Corporate experience zones
  • Experiential exhibitions and events
  • Activations and promotions
  • Smart home interiors
  • Lighting
  • Signages

We work to adapt technologies for people and create unique and compelling experiences. By work we mean design, execute, map, think, write, manage, communicate, facilitate, imagine, dream, develop, implement, play, engineer, hack, invent, fix, troubleshoot, coordinate, help. We focus on human experiences, starting from an individual’s or group’s needs, perceptions, desires and feelings. We also provide consultancy to companies to develop strategies, services and products, always with a keen eye on user interaction and user experience.


We operate in diverse segments, aiming to bridge the analog and digital realms. We design experiences that are functional, memorable and innovative. We deliver turnkey solutions, from concept to implementation. Besides traditional elements, our everyday design tools are interactive technologies like projections, sounds, hardware interfaces, tactile displays and others, that tend to engage users through multiple senses.

Featured Projects

  • 1
  • 2
  • 3
  • 4
Prev Next
Titan Experience Zone

Titan Experience …

Explore with time, explore time, explore Titan Titan's Expe...

Read more
Alixir Temporary Shop

Alixir Temporary …

The First Interactive Temporary Store in Italy The Alixir T...

Read more
Asian Paints Colour Store

Asian Paints Colo…

Experience what colour can do for you The internationally a...

Read more
Trony Retail

Trony Retail

Centrally Managed Interactive Digital Signage Trony deploye...

Read more
Nokia Interactive Roadshow

Nokia Interactive…

Mixed Reality product activation roadshow for Nokia N78 Nok...

Read more
Spire Flexi-homes Launch

Spire Flexi-homes…

Realtime 3D augmented reality architectural visualisation. ...

Read more
LG Appliances Promotion

LG Appliances Pro…

Mapped content projection for product presentation 3d proje...

Read more
Sony Xperia S Promotion

Sony Xperia S Pro…

India's biggest touchphone A functional replica of the new ...

Read more
BMW 6-Series GCC Launch

BMW 6-Series GCC …

Experiential launch campaign across GCC states. Embedding i...

Read more
METRO C&C Pavilion

METRO C&C Pav…

Digital Experience at exhibition pavilion. Gesture, touch a...

Read more
BMW 3 Series Launch

BMW 3 Series Laun…

3D Projection Mapping Experience. BMW launched two models o...

Read more

New Products

  • 1
  • 2
Prev Next
xdInteractive Tables

xdInteractive Tab…

Intuitive interactions with digital content. Table-top expe...

Read more
xdMagic Mirrors

xdMagic Mirrors

Delightful augmentation of reality xdMagic Mirrors offer de...

Read more
xdSignage

xdSignage

Interactive Centrally Managed Digital Signage xdSignage off...

Read more
xdTouch Wall

xdTouch Wall

Interactive video wall xdTouchwall is a unique type of inte...

Read more

In The News

Prev Next

BMW 3…

3D Projection Mapping Experience. BMW launched two models of their 3 series cars in Mumbai. Experiential Design Lab was hire...

Read more

METRO C&C…

Digital Experience at exhibition pavilion. Gesture, touch and sensor-based intuitive interactivity, augmenting the exhibitio...

Read more

BMW 6-Series…

Experiential launch campaign across GCC states. Embedding intuitive intelligence in seemingly inanimate elements, augmenting...

Read more

Sony Xperia…

India's biggest touchphone A functional replica of the new Sony Xperia S smart phone, created to celebrate its launch in Ind...

Read more

Experiential VM…

A chapter dedicated to interactive visual merchandising and retail We have curated and written a chapter dedicated to intera...

Read more

Navagunjara

The Facade as a Canvas An immersive and interactive installation presented on the facade of the British Council, New Delhi f...

Read more

Creative Collision

Experiencing Interaction Design An engaging installation to explore how people can interact with technology using the analog...

Read more

Blue Roof

Technology and design to serve sustainability The blue roof shower is an outdoor ecosystem that uses technology to save wate...

Read more

Charging up

Design Research initiative with a leading global research network World wide design-research project, to explore and underst...

Read more

Easy Tech…

Modular system of mountaineering devices Wearable modular system of mountaineering devices, that increases their safety and ...

Read more
Copyright © Experiential Design Lab | 2011. All rights reserved.