BMW 3 Series Launch

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3D Projection Mapping Experience.

BMW launched two models of their 3 series cars in Mumbai. Experiential Design Lab was hired to design and implement a projection mapping experience to precede the car reveal.

Where: Mumbai When: 2012 Client: BMW India
Project Partners: Roll over this link Concept: Experiential Design Lab
Art Direction: Andrea Romoli
Motion Graphics: Kanaka, Andrea Fresnot
Setup and equipment: Showtime & Dynamix
to see project credits.
Experiential Design Lab designed and implemented a projection mapping experience, which initiated the BMW 3 Series car reveal event at the NCPA complex, Mumbai. The aim of the exercise was to create a stunning show, while presenting the different features of the new cars, that were being revealed by Sachin Tendulkar.

Our team implemented the projection mapping sequence with a single projector setup engineering the motion graphics and audio design.

The visual experience was inspired from the BMW headquarters in Munich, while the audio experience followed the uber-modern style, true to the 3 series.

The effort was applauded by the client, audience and press alike.

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Last modified on Tuesday, 07 August 2012 09:01
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