|This promotion targetted audience interaction with a functional, larger than life replica of the product being launched. Experiential Design Lab helped create a 30 feet tall touchphone, which enabled visitors to explore the new phone's features in a unique manner. The launch event encouraged audience participation by inviting them to interact with the phone and make calls to their friends and family. The format created a lot of curiosity amongst the onlooking masses at the venue, and translated in substantial conversational capital for the brand.The touchscreen on the device was 22'6" x 12', and was created from custom electronics developed at Experiential Design Lab. This specially created touch-sensing digital intervention was installed over an LED matrix display, which showcased the recreated UI of the actual device. As an offered experience, the phone allowed visitors to:
View the embedded image gallery online at:
India's biggest touchphone
A functional replica of the new Sony Xperia S smart phone, created to celebrate its launch in India. This feat has found its way into the Limca Book of Records as India's biggest touchphone.
|Where: New Delhi, NCR||When: 2012||Client: Iris Worldwide|
|Project Partners: NuTech, Lalit Arts.|
Read 5271 times
Published in Marketing/Activation