Marketing/Activation

Realtime 3D augmented reality architectural visualisation.

Cutting edge Mixed Reality presentation tool developed to introduce Spire World's innovative flexiHomes project: 100% customizable apartments.

Where: New Delhi When: 2009 Client: Spire World
Project Partners: Concept, design, implementation by xdlab. Event setup by Candid Marketing.
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Mixed Reality product activation roadshow for Nokia N78

Nokia initiated an experiential product activation for its new model - Nokia N78. The interactive roadshow was set up simultaneously at New Delhi and Mumbai, and aimed to inform the consumers about special features offered by the device while serving out a 'call for entry' for them to participate in a nation-wide competition.

Where: New Delhi, Mumbai When: 2008 Client: Nokia India
Project Partners: Roll over this linkoverall experience: xdlab & Nokia
content sourcing and graphics: JWT
setup, architecture and logistics: Encompass
video & animation: xdlab
experiential systems (hardware & software): xdlab
to see project credits.
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