Experiential Design Lab is an end-to-end Strategic Design and Digital Transformation partner, with expertise in Design, Technology and Human Experience. We collaborate with and support our clients at each step of their Digital Transformation journey. From research – strategy – design – execution – servicing to continuous innovation support. We believe in a customer-centric and process-driven Design approach to derive value-based innovation. We thrive in unchartered territories.
Experiential Design Lab
Delhi | Dubai | Rome
Customer Experience
We are focused on rethinking traditional customer engagement strategies, and helping you achieve a truly seamless connect with customers. Blurring the gap between offline and online, we are all about creating value driven omni channel Customer Experiences.
OPEN Innovation
We address Opportunities, Problems, Essentials and Needs through human-centred design processes, to create strategic, research-based, impactful solutions. We deliver value-based design innovation at the core of all our offerings, be it via products or services.
Value-driven Strategy
We enable Digital Transformation of businesses by co-creating strategic roadmaps, developing business models and solutions that effectively leverage technology to achieve an asset-light, agile, seamless and direct to consumer connect.
Omni Channel Strategy
We believe customer experience needs to be looked at and designed with a human-centric approach, instead of the usual styling and aesthetics-centred approach. A thorough interaction design of the customer experience strategy for a brand enables a meaningful and active consumer engagement. The Physical, Human and Digital elements of consumer experience, when done right, lead to sustained impact and successful conversions.
While businesses have a tendency to source or purchase ready made ‘omni-channel’ solutions, the truth is that there is no one-size-fits-all with customer-facing experiences. We help businesses establish a unique dialogue with their consumers, through customer experience journeys and touch points that differentiate them from their peers.
Our ApproachFrom Strategy to Servicing
Experiential Design Lab, uniquely places itself as an end-to-end Digital Transformation partner, hand-holding and supporting our clients at every step. We partner with management and various consultants over Planning, Strategy, Simulations and ROI projections. Thereafter, we collaborate with various agencies and contractors through the phases of project execution, streamlining hardware, software and content generation and integration. Subsequently, we take ownership of the upkeep and service of the implemented Digital solutions, thereby assuring longevity of the project.
Product & Service Innovation
Digital Transformation is affecting Products and Services across the spectrum, with technology-aided, agile, customer-centric disruptive models upstaging legacy practices in all spheres of business. This change is impacting businesses across four core areas. Namely, customers, employees, operations and products.
We help brands understand and leverage the strengths of Digital Transformation. We work together with clients to evolve their products and services at the core, rooted in a well-designed, seamless and holistic consumer engagement strategy, to bring about a measurable positive impact on business.
Know MoreJust a few of our happy clients
Since our inception in India in 2007, we have worked on a diverse set of projects. We have collaborated with several brands, operating in domains as varied as Retail, Architecture and Real Estate, Education, FMCG, Consumables, Human Resource, Agriculture, Sleep Tech and more. Our intervention has led to holistic Digital Transformation strategy and prudent implementation of touch-points that offer meaningful interactions with their target audience, thereby adding value to brand propositions.
Design4Venture
We enable Digital Transformation of businesses via joint ventures with entrepreneurs, as a technology incubator, co-creating disruptive business models and solutions that effectively use technology and digital to deliver robust returns.
We also invest strategy and technology into legacy businesses, who wish to transform into next-gen startups aided by technology. We currently have joint-venture startups running across HRTech, FitnessTech and FashionTech, with HealthTech and HomeAutomation ventures in the pipeline.
Learn Moreco-creative
We believe that truly valuable solutions can only come from teams of multi-disciplinary experts. We bring our technology and design expertise to the table, and derive solutions by brainstorming and co-creating with people who have deep know-how of their domains. We also offer formal structured Design Thinking and Co-creation workshops to clients desirous of out-of-the-box thinking.
innovative
A substantial amount of time and revenue is dedicated to research and development at Experiential Design Lab. Aside from regular client projects, we spend time innovating and tinkering over seemingly radical ideas, developing solutions that subsequently find their way to the market. We are always keen to engage with enthusiastic individuals walking in with needs and ideas that challenge us.
communicative
Experiential Design Lab makes every attempt to share its learnings with the industry and design community. We participate in several leading expositions of the industry, and often present our thoughts to the community, both by way of print and verbal communication. We have been featured in several publications over the last decade or so, sharing our views on various topics related to Digital Technology.
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